We proudly champion the flavoursome match of Yorkshire Wensleydale & Fruit Cake, and as previously mentioned on a previous blog, we commissioned a nationwide survey with Opinion Matters to explore other Christmas traditions and secret festive pairings.
The research found half of Brits say they are really open to finding new Christmas traditions (48%), with almost a quarter up for trying a slice of Yorkshire Wensleydale on their fruit cake (23%). Amongst other less known traditional pairings, with one in three are open to trying bratwurst sausage pigs in blankets (31%) and one in five would be intrigued to sample apple butter (22%).
David Hartley, Managing Director of the Wensleydale Creamery, comments: “The legendary delicacy of Yorkshire Wensleydale cheese and fruit cake is something we are proud to champion. During a recent radio interview, he highlighted that people are keen to keep our much-loved tradition alive! Listen below!
Over half (56%) of UK adults admit that they have always eaten the same food at Christmas, with just over a quarter (28%) saying that they find eating the same food every Christmas boring and repetitive. With nearly two in five (38%) saying that they can’t remember the last time they tried something new at Christmas, Wensleydale Creamery is confident its creamy, crumbly Yorkshire Wensleydale cheese with rich, fruit cake is the perfect tradition to try this Christmas!
We have also been working with Food Psychologist Dr Christy, who specialises in nutrition, psychology and hypnotherapy who is also fully behind our much-loved Northern tradition “The pairing of Yorkshire Wensleydale cheese with fruit cake is an age-old tradition and a complete sensory experience, bringing together the rich, sweetness of the cake and the fresh, creamy, crumbliness of the cheese, as well as combining different textures and aromas which really makes this pairing special”
Christmas is ALL about indulgence…and you’re really spoilt for choice as there are new flavours, foods and products popping up in all of the stores. Everywhere you look, there’s salted caramel ‘this’ and truffle-infused ‘that’. We challenge you this Christmas to give our favourite flavour combination a try, we truly believe you won’t look back. Please get in touch via our social media platforms (Facebook, Twitter, Instagram) if you try Yorkshire Wensleydale & Fruit Cake this festive season! You’ll start to understand why we eat this together all year-round and not just at Christmas! Listen below to Dr.Christy on why cheese and cake work so well together!