We’re nominated in The Grocer’s “Gold Awards” for our Online Deli initiative
We have been shortlisted for the ‘E-commerce Initiative of the Year’ category at this year’s The Grocer Gold Awards alongside large household brands such as Asda, Kraft Heinz, Piccolo Foods and Sainsbury’s.
This recognition comes following the launch of our Online Deli in early 2020. When the our Visitor Centre was forced to close due to the first covid lockdown in March 2020, our team worked tirelessly to create the online deli overnight, bringing the offering of cheese, butter, and local produce online, allowing our customers to enjoy their favourite cheeses from the comfort of their own home.
We also helped support local businesses by stocking local Yorkshire produce and offering them an essential route to market during the pandemic. To support the introduction of our new Online Deli, we had to adapt and respond quickly taking on new roles and responsibilities as well as working to create new content to engage and inspire consumers. This included our series of Facebook live ‘Crumble It’ cookery demonstrations, showcasing exciting new dishes that could be created using ingredients from the online deli.
The nomination comes at a great time for us, as we’re continuing to expand the Online Deli and have already invested in additional space on site to fulfil ongoing demand, with ambitious growth plans for the future. Trish Cannon, director of our The Wensleydale Creamery Visitor Centre commented: “We are thrilled to see our hard work being recognised and being named finalists for the ‘E-commerce Initiative of the Year’ for our Online Deli. “It’s been a difficult year for so many, and we’ve taken pride in continuing to supply our customers with their favourite produce, delivered direct to their door.
We launched the online deli to ensure everyone had access to our award-winning cheeses as well as delicious produce from fellow Yorkshire businesses.”