The Wensleydale Creamery, maker of the renowned Yorkshire Wensleydale cheese, has secured its long-standing licence deal with The Copyrights Group, Snowman Enterprises and Channel 4, allowing the Dales-based cheese-maker to produce miniature character shaped waxed cheese truckles bearing the famous illustrations of Raymond Briggs’ Christmas characters.
The deal will see The Wensleydale Creamery once again produce its popular The Snowman™ and Father Christmas™ character shaped waxed cheese truckles, with the addition of a third festive character, The Snowdog, following the huge success of The Snowman™ and The Snowdog film released in December 2012.
Based at Hawes, in the heart of the Yorkshire Dales, The Wensleydale Creamery will utilise it’s expertise in producing waxed, shaped cheese truckles to create The Snowman™ [Yorkshire Wensleydale cheese 90g] and Father Christmas™ [Cheddar cheese 90g] truckles along with the addition of The Snowdog [Cheddar cheese 90g], to complement its popular miniature waxed Yorkshire Wensleydale cheese truckle range.
The adorable Christmas character cheese truckles, which have a core family audience, provide the perfect stocking filler, gift or a fun addition to the family’s Christmas cheeseboard.
David Hartley, Managing Director of The Wensleydale Creamery, said: “Following the hugely successful release of the film The Snowman™ and The Snowdog in December 2012, which was viewed by over 10 million people last Christmas, we are thrilled to have renewed this deal and be adding The Snowdog to our miniature character waxed cheese truckle collection, which we expect to be a big hit this Christmas. With a 25 year broadcast commitment for the film, these loveable characters, with iconic Christmas association, are firmly rooted as festive favourites.
“Yorkshire Wensleydale Cheese is a firm family favourite, especially around Christmas time, and our range of miniature waxed cheese truckles and blended cheeses sell incredibly well, particularly our popular Yorkshire Wensleydale & Cranberries. By further investing in our Christmas range with this deal, our aim is to showcase that our delicious cheeses are ideal for every occasion, from the festive family cheeseboard to the perfect gift.”
The Snowman™, The Snowdog and Father Christmas™ miniature waxed cheese truckles will be available in selected major retailers and from The Wensleydale Creamery’s online cheese shop – www.wensleydale.co.uk. Christmas Hampers and cheese boxes, along with The Wensleydale Creamery’s full range of cheeses and festive truckles, are also available from The Wensleyale Creamery’s website.
THE SNOWMAN™ and The Snowdog
© Snowdog Enterprises Limited 2013
THE SNOWMAN™ Snowman Enterprises Ltd. ‘The Snowman’ by Raymond Briggs is published by Puffin
FATHER CHRISTMAS™ by Raymond Briggs
© Snowman Enterprises Limited 2013
Books Published by Puffin