NEW! Unveiling our new branding.
Drum roll please…. We’re really excited to share with you a new chapter here at Wensleydale Creamery, with our new look Yorkshire Wensleydale and Yorkshire Wensleydale & Cranberries packs!
After lots of work and a fair number of tweaks, our new branding is set to roll out across retailers this month!
Simpler, bolder and more modern
Building on our iconic logo, which is recognisable the world over, we’ve updated the look and feel of our packaging to inspire a new generation of cheese lovers and become the ‘crumbly cheese of choice’… and we think you’re going to like it!
As part of the brand update, we’ve redesigned the packaging of three of our key award-winning cheeses; Yorkshire Wensleydale (200g and 320g packs) and Yorkshire Wensleydale & Cranberries (180g) to have a simpler, bolder and more modern look on shelves, whilst reinforcing our quality, proud heritage and provenance, which we know are important to our loyal customers.
Really creamy, really Wensleydale
Our iconic cow-inspired logo has been reworked and modernised, sitting more prominently and confidently on the packs and embracing a brighter, and more vibrant colour palette.
Understanding the importance that consumers place on both quality and taste when shopping, our new packs will also sit in newly redesigned packing on shelf featuring the phrase of ‘Really creamy, really Wensleydale’.
Proud of our Yorkshire roots
We’re so proud of our Yorkshire roots, our quality and freshness, as well as our impressive heritage and provenance, so each pack also features the slogan ‘handcrafted in Hawes using local milk’ which mean you know that when you buy our products, you know you’re buying the original creamy, crumbly Yorkshire Wensleydale, which underpin by our official PGI (Protected Geographical Indication) status.
Our new packaging is set to roll out across major retailers from this October – so keep an eye out for it in store!