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Jervaulx Blue Cheese strikes gold in the prestigious Great Taste Awards
Jul 13, 2010
The Wensleydale Creamery has made an important announcement at the Great Yorkshire Show about its new Jervaulx Blue Cheese striking gold in the prestigious Great Taste Awards, one of the UK’s most important food awards. Jervaulx Blue has secured the highest honour of three-star gold, which is reserved for products that are considered faultless.
The awards, which are rated as a trusted benchmark for fine food and drink, are organised by the Guild of Fine Food.
Jervaulx Blue marks a substantial investment for the Creamery and is its most significant product launch for 2010. The blue cheese is targeted at the sector of the market that is adopting a more continental taste and blends the traditional blue cheese characteristics with a more creamy and sophisticated texture. It has already been well-received and has secured a significant contract with quality food retailer Waitrose and was a sell-out success at the Dales Festival of Food. The Creamery’s Smoked Real Yorkshire Wensleydale Cheese has also been awarded two gold stars in the Great Taste Awards.
David Hartley, The Wensleydale Creamery’s Managing Director, said: “Our dedicated master cheese makers work extremely hard to ensure our cheeses are of the highest quality. “It is a real coup for Jervaulx Blue, which was only launched recently, to win this outstanding accolade. These awards are highly regarded within the industry and to have Jervaulx Blue endorsed as faultless by our peers is a fantastic achievement. “For The Creamery’s Smoked Real Yorkshire Wensleydale cheese to win two gold stars is also testament to the skills and expertise of our workforce. “It is timely that we have been able to announce we have won these awards at The Great Yorkshire Show, which is the biggest event in county’s agricultural and countryside calendar.”
Bob Farrand, Guild of Fine Food Director, said: “The Great Taste Awards have, during the last 17 years, become the most trusted benchmark for fine food and drink. “The foods are blind tasted by a panel of independent judges from all parts of the fine food business. For a product to be awarded two or three-stars, the judges must unanimously agree that an entry has achieved absolute perfection.”
Jervaulx Blue is named after Yorkshire’s famous Jervaulx Abbey, where Cistercian monks originally crafted Wensleydale cheese around the year 1150. The Great Taste Awards, which have been running since 1993, have gained widespread recognition among the country’s retailers and consumers and are regarded as the yardstick for fine food in the UK.
